Guideline, Inc

Job Description

Guideline is seeking a Creative Director to join our Research and Development organization. As Creative Director, you will shape and drive the creative strategy across all of Guideline’s platforms and brand experiences, including web, digital, social, email, and more. You’ll play a pivotal role in reimagining our brand identity, translating our product vision into a compelling and unified marketing presence for the ecosystem of audiences we serve — businesses, savers, and partners. Contributing as a leader, manager, and doer — you’ll both lead a high-performing team and roll up your sleeves to deliver top-notch design work when necessary. Leading a team of designers and agency resources, you’ll inspire a collaborative and design-centric culture that elevates the bar across the organization. Reporting to the Co-Founder and Chief Product Officer, you’ll be connected to the heart of our business — responsible for evolving a brand voice that harnesses our mission, inspires trust, and fosters deep customer connections. What You Will Work On - Creative vision & strategy: Define, drive, and execute a creative direction that reflects our evolving identity and aligns with company goals. Partner with cross-functional teams to turn our product story into an influential and compelling presence. - Brand development: Lead our brand refresh initiatives to create a distinctive and recognizable brand identity that matches our size, scale, and impact. Establish brand guidelines and ensure consistency across all mediums and channels. - Team leadership and mentorship: Mentor, grow, and empower a talented team of designers, fostering a collaborative culture of creativity. - Platform & product collaboration: Partner with product and UX teams to create an optimal, unified experience across all customer-facing platforms, ensuring our visual and creative elements contribute to a seamless user journey — from marketing and sales touchpoints to in-app experiences. Production and executional excellence: Build and drive a well-oiled production machine — from concept development, to copy, to final design asset delivery. Continually iterate to establish a culture of fruitful collaboration and ultimately — impactful work. - Legal & compliance partnership: In a highly regulated space, you’ll build a productive relationship with our L&C team, partnering closely with them to push for impact while keeping our creative content compliant. - Art directing and storytelling: To scale your impact, you’ll inspire design thinking and approaches across cross-functional partners to elevate the creative output on the team. - Trend Tracking & Innovation: Stay informed on industry trends, emerging technologies, and competitor creative strategies to keep our brand fresh, relevant, and ahead of the curve. - Stakeholder Communication: Communicate effectively with leadership and other departments to align creative efforts with broader company goals and KPIs. What We're Looking For - 10+ years experience' in a creative role, with at least 5 years experience' in a leadership position, ideally within fintech, SaaS, or related tech industry. - Comfort in different marketing and platform media — web, mobile, paid social, email, direct mail, motion design, out-of-home, and more. - Proven track record of developing and executing successful campaigns across digital and traditional channels — showing ability to turn vision into brand storytelling. - Strong portfolio showcasing creative direction, high-level craft, and compelling brand narratives. - Ability to lead as a player-coach: directing work but also flexing to take on individual deliverables when needed. - Expertise with standard creative tool suites, especially Figma.